Would you like to know how accessible your organisation’s websites, applications and platforms are? And would you allow me to share the results with other organisations? If so, I’ll offer you a 25% discount on an accessibility audit.
Background
I like to work efficiently and am a big fan of open-source software. However, in my work as an accessibility consultant, I regularly see the same websites, applications and platforms being audited, and that the results of such audits are only useful to the organisation itself – even when the results are publicly available. Examples of this include audits of chatbots or cookie banners.
I understand the reasoning behind this, but have always found it rather inefficient and closed off. That’s why I’ve been thinking for a while about how I can break this cycle. One thought was to examine these platforms on my own initiative and ask for a voluntary donation. However, I’m also an entrepreneur and need to be able to account for my time. That’s quite difficult to do this way. On a random Tuesday afternoon, though, I had another idea. It might not be the most innovative idea, but I think it’s effective.

A discount in exchange for openness
The idea is to offer you a 25% discount on an accessibility audit that I carry out for you. In return, you must allow this audit to be used by other organisations as well. A condition for this is that it must concern a website, application or platform that can also be used by other organisations without customisation, such as a chatbot, cookie banner, booking site, authentication platform, CAPTCHA verification or payment platform. This offer applies to both customers and suppliers of such websites, applications and platforms.
Example of a chatbot
On your website, you use a chatbot from a well-known provider, which is also used on other websites. You want to know how accessible this application is and therefore ask me to audit it. For this audit, I will provide you with a comprehensive report containing the results and suggestions for improvement. I will publish this report publicly so that other organisations can also make use of it. You will then receive a 25% discount from me on the cost of this audit.

Example of a booking application
You are a provider of a booking application such as Calendly or Cal.com, and this application is hosted on its own domain (such as calendly.com or cal.com). You’re curious about how accessible it is, because if your clients’ customers cannot book an appointment online, they’ll either drop out or look for another, inefficient way to book an appointment, rendering your application redundant. You’ll ask me to examine the booking page for end customers, and you’ll receive an audit report with clear results and practical suggestions for improvement. Once completed, I’ll send you an invoice for the audit with a 25% discount, as the report may also be used by your clients. This allows you to demonstrate to your customers that you prioritise digital accessibility. For many of your customers, this is both important and a legal requirement.

Questions and answers
Do you have any questions about this offer? Below are some questions and answers.
Absolutely! You can take the audit report to your supplier and request that they resolve the accessibility issues. This also helps other customers, as they will no longer need to have the same audit carried out. Would you like help with your discussion with the supplier? Then hire me as a consultant.
Absolutely! You can then offer the audit report as a service to your customers. This demonstrates that you know how accessible your application is and enables you to plan and implement improvements. Would you like support in resolving accessibility issues? Then hire me as a consultant.
That’s certainly possible, but it’s often excluded. It can also be useful for you to have an application audited separately, for example if you manage multiple websites that use the same application. That way, this application doesn’t have to be audited every time.
This is only the case for governmental websites and apps, and these reports are still linked to a specific organisation. You usually cannot simply use a report from another organisation.
I can write the report in English, Swedish or Dutch on request. Please let me know in advance which language you prefer, and I’ll make sure it’s provided.
It is likely that the report can be traced back to your organisation, but I try to describe the results as generally as possible and to take screenshots in such a way that your organisation is shown as little as possible. However, I cannot rule this out entirely. In most cases, these are publicly accessible applications, so there are no confidential details involved anyway. Do you want an internal application to be assessed and do you require the report to be untraceable to your organisation? In that case, this discount offer is probably not suitable. Of course, I can still carry out this audit for you, but it will then be a ‘standard’ audit available exclusively to your organisation.
Are you unsure whether your website, application or platform is eligible for this discount offer? Let me know what it’s about, and I’ll help you work it out.
If you have any other questions, please get in touch. I’d be happy to help.
Request a quote
Does this sound like something for you? Request a quote now.
Featured image and first image in the content by Vitaly Gariev via Unsplash; image of the chatbot by Ant Rozetsky via Unsplash; image of the calendar by Ed Hardie via Unsplash.